Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

By Andy Maslen

Book Overview

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749473991
• ISBN13: 9780749473990
• Release Date: March 2015
• Publisher: Kogan Page
• Length: 256 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"