Persuasive Communication

By Paul A. Mongeau and James B. Stiff

Book Overview

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1572307021
• ISBN13: 9781572307025
• Release Date: October 2002
• Publisher: Guilford Publications
• Length: 351 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 6.4" x 9.0"