Personalized: Customer Strategy in the Age of AI

by Mark Abraham

In a world where consumers expect more--instantly and seamlessly--personalization is a strategic imperative.

Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of...

• Format: Hardcover
• Language: English
• ISBN: 1647826276
• ISBN13: 9781647826277
• Release Date: October 2024
• Publisher: Harvard Business Review Press
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.2" x 6.1" x 9.2"