Personal Selling

By Rolph E. Anderson and Alan J. Dubinsky

Book Overview

In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618645705
• ISBN13: 9780618645701
• Release Date: March 2006
• Publisher: Cengage Learning
• Length: 560 Pages
• Weight: 2.58 lbs.
• Dimensions: 0.9" x 8.1" x 10.0"