Whether it's writing a proposal, motivating employees, or reaching out to customers, this series offers tools you need for communication. Distilling complex ideas into specific phrases, it provides... This description may be from another edition of this product.
Great Book! Create a sales strategy, no problem! Sell something? then I'm a wibbling heap of jelly! For me, this book is great. It provides great pragmatic, micro-how-to information, and not what-is information, on the practical art of selling... It gives great grounded, practical advice for the novice salesperson; it provides structure for the academic/intellectual reader, and is a great all-round reference to help the seller target specific companies. Being a great believer of reading many books on the same subject to obtain different perspectives and pearls of wisdom, this book definitely fills in the gaps that other books leave. Oh, and it's an easy read. Perfect Phrases for the Sales Call (Perfect Phrases Series)
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