All of the Pentagram Partners - many internationally famed in their own right - have contributed sections reflecting their own preoccupations and specialisms. The first part of the book examines the different forms that design thinking may take, from storytelling to parody, pun and metaphor. Historical examples and Pentagram projects are featured throughout to provide visual commentary. In part two, Knowledge and Method, thought-provoking essays by different partners demonstrate the diversity of methodology and opinion that remains Pentagram's hallmark.
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