Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About

By Kate Newlin

What makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless "pretty good brands," how are some products able to command unquestionable customer loyalty... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591026873
• ISBN13: 9781844072576
• Release Date: April 2009
• Publisher: Prometheus Books
• Length: 292 Pages
• Weight: 1.65 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"