Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition

By Kathleen Hall Jamieson

Book Overview

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

• Format: Paperback
• Language: English
• ISBN: 0195089421
• ISBN13: 9780195089424
• Release Date: June 1996
• Publisher: Oxford University Press
• Length: 608 Pages
• Weight: 1.18 lbs.
• Dimensions: 1.6" x 5.2" x 8.0"

Customer Reviews

Brilliant as Always....

I was required to read this book for a course and was my first experience with Kathleen Hall Jamieson and I am now one of her biggest fans. She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner. Some of her best work. If you are interested in advertising or politics this book is a must have.

This book is good

Jamison has successfully covered the intricasies of presidential campaign advertising from the beginning of the Republic up to the 1992 campaign. A well organized and thoughtful book that is easy to read.

The refrence in political advertising

This book is probably the msot thoughful about presidential campaign advertising. You read it like a novel!

Jamieson opens the door of

Packaging the presidency is the most complete and accurate book about presidential advertising and communication of the period ending with the 1992 presidential election. Sometimes humorous, sometimes cynical, Kathleen Jamieson takes us in a travel back in time within the intricacies of political communication strategies. This is the best book that I have ever read on this subject. This book was recommended to me by another Presidency specialist, Stephen J. Wayne, when I was studying at Georgetown: this book is really a must read! Thanks Kathleen and thanks Professor Wayne.