Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

By Richard C. Ling

Book Overview

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

• Format: Hardcover
• Language: English
• ISBN: 0939246112
• ISBN13: 9780939246113
• Release Date: January 1988
• Publisher: Oliver Wight Limited Publications
• Length: 177 Pages
• Weight: 0.95 lbs.

Customer Reviews

Foundational reference for Sales & Operations Planning

This book was the first reference text for me for Sales & Operations Planning and remains my favorite to this day. Dick Ling and Walt Goddard are well respected practitioners whom many recognize as top subject matter experts on this subject. While I have added additional S & OP text references over the years as I focus on continuous improvement of S & OP in my company, this book is still my cornerstone on the subject.