Online Marketing Handbook: How to Sell, Advertise, Publicize, and Promote Your Products and Services on the Internet and Commercial Online Systems

By Daniel S. Janal and Janal Daniel S.

This manual provides advice on creating a successful on-line marketing programme. It shows how to enhance your marketing and build customer loyalty with services only available on-line, such as support centres and electronic mail. Other features of the text include: tips and hints on how to use on-line services to strengthen customer relations by keeping in contact; real-life case studies on company promotion of their products on-line; a guide to the do's and don'ts of on-line etiquette; and a look at the future of on-line marketing.

• Format: Paperback
• Language: English
• ISBN: 0442020589
• ISBN13: 9780442020583
• Release Date: January 1995
• Publisher: Van Nostrand Reinhold Company
• Length: 370 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 7.3" x 9.2"

Customer Reviews

A Very Helpful Read

Updated for 1988, this is one of those books that is organized for easy scanning - a fact I really appreciate. I particularly enjoyed the chapters on Interactive Media Relations and Building Relationships with Reporters. The large number of case studies, online resources and specific strategies found within this book make for an easy recommendation.

Great Book!

In several years online, this is the first time I have written email for the sole purpose of commending a product wholeheartedly and without reservation. I borrowed your Online Marketing Handbook from my local public library out of curiosity, and became progressively more impressed as the pages turned.I am a 33 year old student of Travel and Tourism, and will open a travel agency in a couple of years. My weaknesses however, are in sales and marketing, (which I am studying) and your book has provided me with many answers to questions; some of which I had not yet thought of asking. Your examples and case studies are great resources, and you present currently practised techniques in a thoughtful, non-judgemental manner; discussing their pros and cons objectively. Moreover, the number of online resources relevant to your subject that you reveal would almost justify the cost of your book alone.To summarise; thanks for a terrific resource, you can count on at least one sale to me, and I hope you make as much money from the Online Marketing Handbook as I intend to from its use.

Great book!

I have been reading your Online Marketing Handbook to help me reposition my career from broadcast sales to internet sales and have found it extremely helpful.

You must read this book!

This book has it all! It really lives up to its title. I heard Dan speak at a seminar at my association's meeting and he really inspired me to put my business on the web. This book is a blueprint for making my website a success. Other books talk about marketing, but this book gives you the step-by-step, hands-on advice I needed.