Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1998 Edition

By Daniel S. Janal

Online Marketing Handbook opens your eyes to the vast and varied possibilities of promoting and selling products and services in cyberspace. Written by and for the professional marketer, it is the most comprehensive, step-by-step source of online marketing ideas, tips, and techniques available in one source. Everything you need to know to harness the full power of the Internet for your promotional, advertising, and selling endeavors is here. This edition includes the latest groundbreaking ideas, methods, and successes, plus dozens of new examples and case studies from dynamic companies around the world. Written in clear, concise language, this new edition includes proven strategies for incorporating the Internet and/or commercial online services (AOL, CompuServe) into your marketing plans, in ways that enhance revenues, reduce costs, maximize productivity, and increase customer value.

• Format: Paperback
• Language: English
• ISBN: 0471293105
• ISBN13: 9780471293101
• Release Date: February 1998
• Publisher: Wiley
• Length: 464 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.1" x 7.4" x 10.0"

Customer Reviews

A Very Helpful Read

Updated for 1988, this is one of those books that is organized for easy scanning - a fact I really appreciate. I particularly enjoyed the chapters on Interactive Media Relations and Building Relationships with Reporters. The large number of case studies, online resources and specific strategies found within this book make for an easy recommendation.

Great Book!

In several years online, this is the first time I have written email for the sole purpose of commending a product wholeheartedly and without reservation. I borrowed your Online Marketing Handbook from my local public library out of curiosity, and became progressively more impressed as the pages turned.I am a 33 year old student of Travel and Tourism, and will open a travel agency in a couple of years. My weaknesses however, are in sales and marketing, (which I am studying) and your book has provided me with many answers to questions; some of which I had not yet thought of asking. Your examples and case studies are great resources, and you present currently practised techniques in a thoughtful, non-judgemental manner; discussing their pros and cons objectively. Moreover, the number of online resources relevant to your subject that you reveal would almost justify the cost of your book alone.To summarise; thanks for a terrific resource, you can count on at least one sale to me, and I hope you make as much money from the Online Marketing Handbook as I intend to from its use.

Great book!

I have been reading your Online Marketing Handbook to help me reposition my career from broadcast sales to internet sales and have found it extremely helpful.

You must read this book!

This book has it all! It really lives up to its title. I heard Dan speak at a seminar at my association's meeting and he really inspired me to put my business on the web. This book is a blueprint for making my website a success. Other books talk about marketing, but this book gives you the step-by-step, hands-on advice I needed.