Online Marketing for Dummies (Custom)

By John Arnold

Book Overview

Claim your space in the online marketplace Successful online marketing techniques -- all within your budgetThe Internet has made it possible to spread your marketing message faster and further than ever. This book provides the know-how for creating a solid plan for marketing on the Web. Develop a site that draws and keeps visitors, then add proven strategies like search engine optimization and pay-per-click campaigns to spread the word about your business or service via e-mail and social media marketing. Discover how to: Develop a Web site that delivers your messageMake your site search-engine friendly Write ads and e-mails that get clicks Win customers on Facebook, LinkedIn, and other social media sites

• Format: Paperback
• Language: English
• ISBN: 047094157X
• ISBN13: 9780470941577
• Release Date: October 2010
• Publisher: John Wiley & Sons
• Length: 96 Pages
• Weight: 0.35 lbs.