On Message: Communicating the Campaign

By Holli A. Semetko, Pippa Norris, David Sanders, et al.

Book Overview

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns.

• Format: Paperback
• Language: English
• ISBN: 0761960740
• ISBN13: 9780761960744
• Release Date: July 1999
• Publisher: Sage Publications UK
• Length: 224 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.2" x 9.2"