On Good Management: The Corporate Lifecycle: An Essay and Interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexand

by Burkhard Schwenker

Book Overview

Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?

In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications...

• Format: Paperback
• Language: English
• ISBN: 3658042117
• ISBN13: 9783658042110
• Release Date: July 2015
• Publisher: Springer Gabler
• Length: 118 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.7" x 9.6"