Nudging

by Rhys Jones and Mark Whitehead

Nudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the early 2000s with the launch of "nudge units" and departments in government. Its use as a policy tool is particularly polarizing as it raises moral and constitutional issues about freedom of choice and coercion.

Mark Whitehead and Rhys Jones consider how the nudge as a mechanism for policy implementation came about and why it gives...

• Format: Paperback
• Language: English
• ISBN: 1788217276
• ISBN13: 9781788217279
• Release Date: November 2024
• Publisher: Agenda Publishing
• Length: 176 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.5" x 5.7" x 8.2"