No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

By Jason Marrs and Dan S. Kennedy

Book Overview

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors' lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits.

Kennedy and Marrs disclose little-known revelations about the power of pricing including:

The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind "FREE" How to win price wars with competitors Includes access to price strategy support tools at www.simplepricingsystem.com Covers pricing strategies specific to recessions

• Format: Paperback
• Language: English
• ISBN: 1599184001
• ISBN13: 9781599184005
• Release Date: June 2011
• Publisher: Entrepreneur Press
• Length: 242 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.6" x 6.2" x 9.1"

Customer Reviews

Pricing is a vital part of marketing. Learn it or die.

Dan Kennedy, as you've probably read elsewhere, does a lot of self promotion in his books. (Many may criticize him for that but you should learn something from that and apply it to our businesses) He's admitted that his books are written like a long sales letter. With that being said, if you're interested in learning how to use price the right way, this is a must read and an entertaining one at that.