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Hardcover New Service Development: Creating Memorable Experiences Book

ISBN: 0761917411

ISBN13: 9780761917410

New Service Development: Creating Memorable Experiences

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Format: Hardcover

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Book Overview

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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