New Product Success Stories: Lessons from Leading Innovators

by Nathan Thomas and Robert J. Thomas

What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight?

Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as...

• Format: Hardcover
• Language: English
• ISBN: 047101320X
• ISBN13: 9780471013204
• Release Date: January 1995
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.59 lbs.
• Dimensions: 1.1" x 6.1" x 9.5"