New Product Forecasting: An Applied Approach

By Kenneth B. Kahn

Book Overview

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0765616106
• ISBN13: 9780765616104
• Release Date: July 2006
• Publisher: Routledge
• Length: 176 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"