Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business

By Christina Ford Haylock and Len Muscarella

Net Success reveals what really works-and what doesn't-on the Web. Twenty-four of the most successful leaders in Internet commerce offer the inside story on: Important social trends that will drive... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1580621147
• ISBN13: 9781580621144
• Release Date: January 1999
• Publisher: Adams Media Corporation
• Length: 320 Pages
• Weight: 1.47 lbs.
• Dimensions: 1.2" x 6.3" x 9.5"

Customer Reviews

Learn from the leaders in Web commerce!

This book is a must read. I value e-business texts that are based on the case studies of successful E-commerce leaders. The 24 leaders who contributed to this book know what the front lines are all about!

Best of Class

This book should be required reading for middle and upper management of any company engaged in the eEconomy -- which is just about every one. I haven't seen such a clear, concise, practical and well-informed collection of essays on eCommerce in one place. Highly recommended.

The one book you NEED to read about the net.

Fantastic! It is refreshing to find a book that uses interesting case studies to demonstrate web trends, business models, advertising/pr online and direct marketing. Everyone from CEOs to high school students should read this book to get a grasp on where business on the web is heading.

An invaluable, practical guide for e-business.

I loved this book. It was filled with practical, nuts and bolts information about business on the web. It provides a critical roadmap for any business seeking to use the Internet to maximize business potential and market exposure. It contains advice on strategic planning, e-retailing, virtual communities and much more. I found it enormously helpful - the best book that I have read on this subject. I highly recommend it.

The bible of internet marketing -- nothing like real life

This book will influence the way website are design in the futures.It place results and goals above the utilization of fancy technology in internet marketing.Nothing substitute real life experience scenarios. It will survive the passage of time thanks to the experience of all the authors.These persons are talking about what they have walked with great success. This will be a best seller for sure. The content will stimulate innovation of internet proffesional and will teach consumer to distingish a good message from the masses. Harry G. Garcia President Mobile Universe Corporation