Net Income: Cut Costs, Boost Profits, and Enhance Operations Online

By Jeff Senné and Wally Bock

Net Income Cut Costs, Boost Profits, and Enhance Operations OnlineWally Bock and Jeff Senne "From finance to manufacturing, trainingto customer service, Net Income is an operating manual forproducing results. Very simply, this is an excellent book!" --James L. Barksdale, from the foreword This isn't another Internetbook -- it's not even a technology book -- this is a businessguide. And if you think the Net is only for sales and marketing, you're only getting half the picture. Net Income shows how to usethe Internet, intranet, and extranet to slash expenses andstrengthen operations in order to compete in today's brutalmarketplace. Net Income provides real-world examples from over ahundred businesses--from mom & pop stores to Fortune 500giants--that have used the Internet to increase profits. You'll seehow:
* Columbia/HCA saved $6,000 per physician by offering trainingonline
* Heineken USA cut its order cycle time from 10-12 weeks to 4-6weeks
* General Electric cut its average purchasing cycle from 14 to 7days
* and much more!
Wally Bock and Jeff Senne are Known for their no-nonsense businessadvice on how to use and implement Internet strategies, tactics, and systems that produce "real world" results. And with the adviceand action plans they offer in Net Income, you too can learn how tocapture the hidden profits of the Internet.

• Format: Paperback
• Language: English
• ISBN: 047128839X
• ISBN13: 9780471288398
• Release Date: September 1997
• Publisher: Wiley
• Length: 320 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

A must reading for those of you dealing with the Internet

Wally Bock and Jeff Senne have brought an understanding of why and how the internet should be used in terms of marketing, selling and increasing business. The book is written so that the small business to the Fortune 500 company can find insight to strategies and usefulness of the Internet to increase online operations and their profits. This is the type of book that you carry with you on business, have pages 'dogged earred' for reference and to read over again for new ideas and thoughts you missed on the first or second reading. Written in a way that anyone can understand, without the high tech terminology, to get the job done. This is a 'keeper'.

Wally Bock Tells it Like it Is

With the importance of saving money with your Intranet, isn't it great to find one which has a guideline for success? There's an audio interview with Wally at this location, http://www.realvoices.com/ss/sball/WWA06.htm Take a listen and enjoy the conversation there.

There's A Great Interview with Jeff Senne on line

If you want to hear a great interview with Jeff Senne, take a look at http://www.realvoices.com/ss/sball/WWA02.htm I found the book interesting and useful, and with the audio of his interview, it's a must read.