Negotiating Business Narratives: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries

By Sandford Borins and Beth Herst

Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way
Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts, and that this influences key personal influences

Examines texts' influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate

• Format: Hardcover
• Language: English
• ISBN: 3319779222
• ISBN13: 9783319779225
• Release Date: April 2018
• Publisher: Palgrave Pivot
• Length: 78 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"