Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses

By Eric Dezenhall

Book Overview

Denzenhall, founding partner of a firm that oversees news media relations, crises, and marketplace assaults and who served in Reagan's White House Office of Communications, describes the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1591020476
• ISBN13: 9781591020479
• Release Date: February 2003
• Publisher: Prometheus Books
• Length: 342 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

Capturing the meaning of 'Attack Culture' for our age

With insight, professional frameworks, and wit, Dezenhall has succeeded in painting an important and terrifying portrait of the new 'Attack Culture' and how it is shaping media and our lives. At the same time, his work defines and brings credibility to the profession of 'Crisis Management' -- a profession entirely distinct in philosophy and approach from its oft-compared cousin, 'PR'. Bravo!

Paranoia isn't a State, its a small town called vindictive

In a world where television dictates emotion and the latest rumor becomes the evening news fact, Nail' EM cuts through the fog and shows us exactly the forces at work against corporate Icons and celebrities. Not only did I buy this book but I sent a copy to Audi just in case 60 Minutes returns.

Important, insightful,and badly needed.

Dezenhall's analysis of the "attack bias" in the media is must reading. Because humans pay more attenton to negative news, editors and reporters go after any likely target (AND shy away from criticisms that would require scientific evaluation where their errors might be caught). The result is a breathless, eager, and ultimately disastrous ignorance of the facts. If you are fed up with mmass media superficiality, this book will help explain why -- and hopefully convince some editors to go back to more traditional standards of their craft.

The best work out today on our media attack culture.

Dezenhall offers an absolutely outstanding insight into the dark world of planned attack on corporations and well-known people by the likes of 60 Minutes, 20/20, corporate stalkers, and others seeking a few minutes of fame. I highly recommend it for an understanding of where we are today in terms of attacks by headline seekers and disgruntled folks of all kinds. Our family is filled with what I would consider highly ethical journalists, and I have always felt that we are fairly safe in believing something when "we see it" on shows like 20/20. Unfortunately this is not so anymore. Dezenhall's work is a "must read" for those of who love the truth.

a fascinating insight into today's contraversial PR issues

I attended the author's book signing and after hearing him speak for almost an hour addressing comments and taking questions I did not want the discussion to end. Mr. Dezenhall is brilliant, extremeley funny and very resourceful. He writes the book with the same engaging prose and examples. He singles out the prototypes in many of the highly contraversial clients and situations he deals with in his work. We begin to see a pattern in the victims, villians, vehicles and values of the pr attacks and defences. His strategies and creative comebacks in any given situation are truly impressive.