Music, Markets and Consumption

By Daragh O'Reilly, Krzysztof Kubacki, Gretchen Larsen

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.

• Format: Paperback
• Language: English
• ISBN: 1908999527
• ISBN13: 9781908999528
• Release Date: May 2013
• Publisher: Goodfellow Publishers
• Length: 244 Pages
• Weight: 0.98 lbs.