MS-06 Marketing for Managers

By Dinesh Verma and Sanjay Kumar Pathak

MS-06 Marketing for Managers Block 1 - Marketing and its Applications Introduction to Marketing Marketing in Developing Economy Marketing of Services Block 2 - Marketing Planning and Organisation Planning Marketing Mix Marketing Segmentation Marketing Organization Marketing Research and its Application Block 3 - Understanding Consumers Deteminants of Consumer Behaviour Models of Consumer Behaviour Indian Consumer Environment Block 4 - Product Management Product Decisions and Strategies Product Life Cycle and New Product Development Branding and Packaging Decisions Block 5 - Pricing and Promotion Strategy Pricing Policies and Practices Marketing Communications Advertising and Publicity Personal Selling and Sales Promotion Block 6 - Distribution and Public Policy Sales Forecasting Distribution Strategies Managing Sales Personnel Marketing and Public Policy Cyber Marketing Total-35, Solved-15, Unsolved-20 June (2003-2019) December (2002-2019)

• Format: Paperback
• Language: English
• ISBN: 8189086707
• ISBN13: 9788189086701
• Release Date: December 2001
• Publisher: Gullybaba Publishing House Pvt Ltd
• Length: 390 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"