Monuments of the Incas

By Edward Ranney and John Hemming

Book Overview

The inspiring and resilient story of George E. Johnson, creator of the iconic Afro Sheen and the first Black-owned company to be traded on Wall Street

You might already be familiar with Afro Sheen and Ultra Sheen, but have you heard of the man behind the company that produced these products? In Afro Sheen, George Ellis Johnson, the acclaimed self-made businessman, reveals his inspiring and captivating rise from humble beginnings to the top of the haircare industry.

At just twenty-seven years old, Johnson created the Johnson Products Company. JPC was the first Black-owned company to trade on a major stock exchange, became the financial sponsor of Soul Train, and was once considered the largest Black-owned manufacturing company in the world. At the height of its success, JPC was worth $37 million (over $225 million today).

In this coming-of-age story, Johnson uses the life skills and strong character built from working odd jobs as a teenager and practicing the Golden Rule to create a business that both nurtures and advances the Black community. Without a formal education, he filled a gap in the Black haircare industry and created a high-quality formula for straightening hair and the iconic Ultra Sheen and Afro Sheen products that supported Black people in expressing their authentic beauty. For decades, Johnson has been an inspiration to Black entrepreneurs, setting an example of Black wealth and providing a safe space for Black people to work.

Afro Sheen is a timely, impassioned look at both an industry and cultural moment. Johnson's impact is finally on full display, as he brilliantly highlights how having perseverance and a daring vision can create both change and a lasting legacy.

• Format: Hardcover
• Language: English
• ISBN: 0316577340
• ISBN13: 9780316577342
• Release Date: February 2025
• Publisher: Little Brown and Company
• Length: 320 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"

Customer Reviews

A Valuable Book for Various Reasons

Consider the following: --In the 1990s, my mother was an Earthwatch volunteer on three different Incan projects. On the recommended reading list for each was this book. --In 2006, my Peruvian guide said she had been tempted to give me a nudge as I leaned over a Machu Picchu guardrail to snap a picture. "Hand me this book again only when we're on flat ground," she advised, only partly in jest. --In the two years I've been tracking it, rarely have I seen a used copy of the paperback for under $65. Anyone who tries to find in-depth information about most of the 14 monuments covered in this book--originally published in 1982, reprinted in 1990--will quickly discover why it is still so sought after. (See the first comment for brief descriptions of the 14.) Nor does one have to get too far into the text for other reasons to become immediately apparent, for included in each chapter are descriptions of the site/monument and the specifics about its construction that are so clear that I do not even have to look at the photographs to recall all I saw. Equally well explained is what is known/unknown as well as theories now discredited. What makes this book so special, however, is the historical background Hemming weaves into his discussion of each site/monument, for it includes an avalanche of detail not found in guidebooks. Until I read this book, for example, I had not understood why flooding the plain at Ollantaytambo had helped repel the Spanish, for I'd never imagined that "the Spanish horsemen found themselves trying to maneuver in rising water that eventually reached the horses' girths." Likewise, neither my guide nor guidebooks mentioned that the condors on the coat of arms of the city of Cuzco were there "in memory of the fact that when [Sacsahuaman] was finally taken [by the Spaniards], these birds descended to eat the natives who had died in it." Also skillfully woven throughout the entire text are the observations a) of those who were among the first Europeans to see the Incan works and talk to the Indians who remembered them being built, b) of 19th century adventurers who came upon them and c) of archaeologists who have studied them. For instance, on record is the anger at the wanton destruction of Cuzco that 16th century soldier-chronicler Cieza de Leon expressed: "The Spaniards have already done so much damage and left it in such a state that I hate to think of the responsibility of those governors who allowed so extraordinary thing to have been destroyed and cast down without giving a thought to the future....The remains of this fortress...should be preserved in memory of the greatness of this land!" Equally interesting is the 53-page introduction to Inca architecture, for it, too, is written as a narrative that weaves in history, religious beliefs, and observations. Naturally much space is devoted to the "technically and aesthetically astounding" stonework. Yet explained as well are the other types of wall construction, th