Mobile Persuasion: 20 Perspectives of the Future of Behavior Change

By Dean Eckles and B.J. Fogg

The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0979502527
• ISBN13: 9780979502521
• Release Date: January 2007
• Publisher: Stanford Captology Media
• Weight: 0.50 lbs.