Minding Your Business: Profits that Restore The Planet

By Horst Rechelbacher

Book Overview

In the 21st century new ways of doing business have to be found. Against what has been customary logic in the business world, Aveda and Intelligent Nutrients founder Horst M. Rechelbacher contends that the biggest business opportunities for this century will come from practicing environmentally sound, sustainable business. By creating a merger between self, community, and environment, we will become "eco-preneurs", reaping the rewards of a healthy abundance and ushering in a new age of enlightened capitalism. Based on his experience as a highly successful entrepreneur and environmentalist, Horst M. Rechelbacher's Minding Your Business is a profound and poetic manifesto for social responsibility in business. In his emphasis on sustainable agriculture and indigenous products, Rechelbacher is the leading international voice in the urgent and long-overdue crusade for phasing out the multiplicity of toxic ingredients in cosmetics and personal care products in favor of organic materials. This further emphasizes Rechelbacher's wise and scientifically indisputable warning "Don't put anything on your skin that you wouldn't put in your mouth."

• Format: Hardcover
• Language: English
• ISBN: 1601090129
• ISBN13: 9781601090126
• Release Date: July 2008
• Publisher: Earth Aware Editions
• Length: 164 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.4" x 9.0"

Customer Reviews

For those concerned about the environment while still concerned about their wallet

Is it possible to run a successful industrial business without destroying the planet? "Minding Your Business: Profits that Restore the Planet" is a look at environmentally friendly business practices that can be executed by many businesses with ease. Saying that maintaining the environment will be a big issue of the next century, it calls for 'eco-preneurs' (environmentally minded entrepreneurs) and eco-consumers(environmentally minded consumers) to push business into a newer, more enlightened version of capitalism. For those concerned about the environment while still concerned about their wallet, "Minding Your Business" is a must read.