We see it for ourselves, we have heard it from reviewers, and the research confirms it: Students are reading less, for shorter periods, and they continue to struggle with comprehension. So, when we began thinking about the idea of developing a more streamlined principles text, we also thought a lot about the best way to format it. The modular format, which is popular in other disciplines, appealed to us. It was in keeping with the findings of cognitive psychologists who have demonstrated that comprehension is best attained when material is "chunked" into smaller reading assignments, reinforced with frequent questioning (the "testing effect"), and incentivized by a sense of accomplishment earned from completing discrete reading tasks. These findings are at the heart of the modular format of this text and its pedagogy. Comments from users seem to confirm the benefits of this different way of presenting economic concepts. Each instructor reported an almost identical story: Students were actually completing their reading assignments-something that was rare when traditional textbook chapters were assigned. Overall, they found students coming to lectures better prepared. And, each of these instructors couldn't imagine returning to a textbook with a more traditional format. Book jacket.
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