Mediating the Message: Theories of Influences on Mass Media Content

by Pamela J. Shoemaker and Stephen D. Reese

Book Overview

Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0801312515
• ISBN13: 9780801312519
• Release Date: January 1995
• Publisher: Allyn & Bacon
• Length: 313 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 6.4" x 9.3"

Customer Reviews

Captivating

A must read for communication scholars, or anyone else interested in how mass media really works.

Very substantial

This is definitely not a boring but a very substantial book: Broad literature, well organized, convincingly argued... Highly recommend to students. It needs an update, that's true, but still very valuable.