Media Selling: Digital, Television, Audio, Print and Cross-Platform

By Charles Warner, Brian Moroz, William Lederer

The must-have resource for media selling in today's technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1119477395
• ISBN13: 9781119477396
• Release Date: August 2020
• Publisher: Wiley-Blackwell
• Length: 576 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.9" x 6.9" x 9.9"