Promotion and Marketing for Broadcasting, Cable and the Web
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Book Overview
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title,... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:024080497X
ISBN13:9780240804972
Release Date:August 2001
Publisher:Focal Press
Length:304 Pages
Weight:0.91 lbs.
Dimensions:0.6" x 6.4" x 9.3"
Related Subjects
Accounting Accounting & Finance Advertising Arts, Music & Photography Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Communications Economics Electrical & Electronics Engineering Film & Television General Broadcasting Humor & Entertainment Industries & Professions Journalism Journalism & Nonfiction Marketing Marketing & Sales Performing Arts Politics & Social Sciences Radio Skills Social Sciences Television Textbooks WritingCustomer Reviews
1 rating
Good Book For Beginners
Published by Thriftbooks.com User , 16 years ago
This is a good book for newcomers to the industry. It provided me with some good insights.
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