Media Now: Understanding Media, Culture, and Technology

By Joseph D. Straubhaar, Robert LaRose, Lucinda Davenport

Book Overview

MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

• Format: Paperback
• Language: English
• ISBN: 1133311369
• ISBN13: 9781133311362
• Release Date: January 2013
• Publisher: Cengage Learning
• Length: 579 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.0" x 8.5" x 10.8"

Customer Reviews

good book

I read this book in common library. This book is very helpful to understand new media in many perspective. I need this book very much to help me to teach my student to understanding media technology, history and current issue. I wish I can buy this book.

media now

The guy who sent this book sent me a couple of emails. The book is in excellent condition.

great book

* Easy to understand * Easy to read * Website filled with quizes, links, glossary for each chapter, etc. * Awesome extras if you buy the book new (ex: online tutors and other links)