Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

By Arthur Asa Berger and Arthur A Berger

Book Overview

Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

• Format: Paperback
• Language: English
• ISBN: 0761918531
• ISBN13: 9780761918530
• Release Date: March 2000
• Publisher: Sage Publications, Inc
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"