Media Analysis Techniques

By Arthur Asa Berger

Book Overview

The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: experimentation; historical research; comparative research; and participant observation.

• Format: Paperback
• Language: English
• ISBN: 0761914544
• ISBN13: 9780761914549
• Release Date: April 1998
• Publisher: Sage Publications, Inc
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

A Wonderful Introduction for Students

This book covers all the right topics for undergraduate students in media and communication studies, and in a delightful and informative way. I think it would be an important addition to any course on media research, audience analysis, and research methods in communication.