Mechanics of Mail Order

By Nancy Miller and Ioli Kalavrezou

America's work force went home and stayed there!Every day you're inundated with e-mails and late night television commercials claiming how to get rich overnight because more businesses than ever operate from home, using a computer.But what do you really need to do to start a business'without losing your shirt? How do you separate the hype from the facts?The answers to building your business lie in the street-smart how-to material presented in these pages. Creating start-up, home-based, mail order and Internet businesses, either full or part-time, doesn't take a lot of money. It just takes the knowledge of what to do and how to do it.This comprehensive book shows you:* How to watch for trends for new products and where to get them* Where to find product without having a warehouse full of inventory* Home-based businesses that utilize your computer and skills* How to use a web site as an effective business tool (going beyond the hype)* What type of legal structure your business should be* The benefits of home-based business tax deductions* Step-by-step procedures for setting up a merchant account to accept your customer's credit cards* How to place newspaper ads (space, display and classified ads) economically* The elements necessary for an effective ad* How to select the benefits over the features of your product or serviceThis book is equally applicable for start-up, home-based, mail order and Internet businesses that offer services or products.

• Format: Hardcover
• Language: English
• ISBN: 1891440209
• ISBN13: 9781891440205
• Release Date: June 2003
• Publisher: CPM Systems
• Length: 138 Pages