Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances

By Larraine Segil

Book Overview

'Larraine Segil provided valuable, insightful, and solid ideas by presenting useful diagnostic methods, ideas, tools, and key points for successful alliance development, an essential tool in business... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814407781
• ISBN13: 9780814407783
• Release Date: January 2004
• Publisher: AMACOM/American Management Association
• Length: 279 Pages
• Weight: 1.34 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"
• Age Range: 17 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

A must-read for anyone who is in a business relationship

Segil's expertise shines through in this book about the role metrics play in creating successful business relationships. Segil's use of real-world examples shows how the unpredictable, complicated realities of alliances can be overcome and managed by applying the right metrics. With her keen insights and first-hand experiences, readers finish the book armed with the tools and direction they need to use alliances to their advantage. A great book!