McDonald's: The Business Behind the Golden Arches

by Cath Senker

Book Overview

Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:

● The bright business minds behind McDonald's remarkable rise.
● How the company's famous products--from the Big Mac to the Happy Meal--came to be.
● Which marketing and public relations strategies turned McDonald's into a powerful brand...

• Format: Library Binding
• Language: English
• ISBN: 1512405906
• ISBN13: 9781512405903
• Release Date: January 2016
• Publisher: Lerner Publications (Tm)
• Length: 32 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.3" x 8.9" x 10.7"
• Age Range: 9 to 12 years
• Grade Range: Grades 4 to 7