Mastering the New Media Landscape: Embrace the Micromedia Mindset

By Barbara Henricks and Rusty Shelton

Book Overview

With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer--you're not selling yourself, you're making yourself valuable.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1626565805
• ISBN13: 9781626565807
• Release Date: March 2016
• Publisher: Berrett-Koehler Publishers
• Length: 192 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.5" x 5.5" x 8.4"