Mastering the Essentials of Sales: What You Need to Know to Close Every Sale

By Gerhard Gschwandtner

Like a ballplayer learning to bunt or a painter perfecting his or her palette, successful sales professionals know that true excellence comes from mastering the fundamentals. This book covers: how to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071473866
• ISBN13: 9780071473866
• Release Date: May 2006
• Publisher: McGraw-Hill Companies
• Length: 214 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

Reading for sales optimization

Have you been searching for practical knowledge that you can use to increase your sales? Search no more. Mastering the Essentials of Sales: What You Need to Know to Close Every Sale, by Gerhard Gschwandtner, founder and publisher of Selling Power magazine, imparts down-to-earth advice that gives you exactly what you need to improve your sales efficiency and effectiveness. Mastering the Essentials teaches powerful success lessons for both new and experienced sales professionals. In 51 concise essays, the author covers everything from teamwork to professional development, from roadblocks to solutions, from gaining perspective to focusing on productivity. The fundamentals are the source of sales excellence, and Mastering the Essentials focuses on them. Read about the secrets of high achievers, how to create winning attitudes, and how to turn setbacks into comebacks. This reviewer found Mastering the Essentials to be eminently readable. I sat down and read the book cover to cover, but it can just as easily be read in snippets. The chapters are short, and are packed with sales know-how. The book would be a masterful addition to any salesperson's library.