Massimo Vitali: Beach & Disco

By James Lingwood

Fully revised for today's practical copywriting requirements, this guide reveals some of advertising's greatest creative secrets. From planning to implementation, it should guide you step by step through copywriting skills for a range of disciplines including: the Internet; radio and TV; business to business; public relations; recruitment; and charities. Throughout the text quick tips summarize what you have read and exercises are provided to help you build your skills.

• Format: Hardcover
• Language: English
• ISBN: 3882436468
• ISBN13: 9783882436464
• Release Date: March 2000
• Publisher: Steidl
• Length: 156 Pages
• Weight: 3.65 lbs.
• Dimensions: 0.8" x 11.4" x 10.9"