Mass Customization: Challenges and Solutions

By Thorsten Blecker

Book Overview

Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.

In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.

• Format: Paperback
• Language: English
• ISBN: 1441940766
• ISBN13: 9781441940766
• Release Date: February 2011
• Publisher: Springer
• Length: 282 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"