Mass Communication Research Methods

by Simon Cottle, Anders Hansen, Ralph Negrine

Book Overview

Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines...

• Format: Paperback
• Language: English
• ISBN: 081473572X
• ISBN13: 9780814735725
• Release Date: June 1998
• Publisher: New York University Press
• Length: 468 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.4" x 8.6"