Marketing with Web 2.0: Social Networking and Viral Marketing (First Edition)

By David L. Anderson

Book Overview

Marketing with Web 2.0: Social Networking and Viral Marketing introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 151655034X
• ISBN13: 9781516550340
• Release Date: January 2012
• Publisher: Cognella Academic Publishing
• Length: 272 Pages
• Weight: 1.73 lbs.
• Dimensions: 0.6" x 8.0" x 10.0"