Marketing with Social Media: 10 Easy Steps to Success for Business
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Book Overview
Marketing with Social Media: 10 Easy Steps to success forBusiness is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote yourbusiness. In 10 quick and easy steps, you'll learn how to usesocial media effectively, establish a simple marketing plan andmeasure the results of your efforts. You'll learn the basics ofbuilding profile pages, and how to create appropriate content thatcan be accessed by thousands of potential customers. This newedition is packed full of tips, traps to avoid and social mediasuccess stories, plus information on the newer platforms includingVine and Instagram.
Social media is a low-cost marketing strategy that can be a hugebonus to small businesses. With the right technique, you can get toknow your customers better, and expand your networks withoutbreaking the bank, all while retaining full control over yourmessage. Marketing with Social Media shows you how best toshape your social media strategy to suit your particular business, with practical advice and expert insight into the components of asuccessful campaign. You'll learn to:
Create a profitable social media strategy for yourbusinessExploit each platform to reap the highest returnsMaster the basics of each platform, and optimise yourcontentShape your reputation and promote your social mediaeffortsEarly success is important to the longevity of a resource-poorcompany's campaign. When done correctly, social media can propel asmall business into unprecedented profitability, whereas misguidedor half-hearted attempts result in wasted time. For small businessowners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online socialmedia campaigns.
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