Provides detailed advice on how to expand and improve marketing opportunities, communications, and on-line relationships with this valuable tool. Presents a step-by-step process of creating and... This description may be from another edition of this product.
I perused all the books at the store before choosing Shannon's. I was looking for an internet marketing book that focused exclusively and in-depth on e-mail. Nothing else was even a close second. Each chapter is really a book in itself, and you learn incrementally, chapter by chapter, about the subject.
Indispensable! I use it all the time as a great resource
Published by Thriftbooks.com User , 25 years ago
I thought I knew a lot about email marketing after working the Internet space for 4 years - but the minute I opened this book I learned new applications to consider. The resources listed are extremely helpful.....I've recommended this book to many "experts" and "novices" alike and gave one to each person on our staff. A big thumbs up!Cindy Gray....president, emediagroup.net
Email List Newbies Will Love This Book!
Published by Thriftbooks.com User , 25 years ago
Shannon's book on email marketing is one of my top 5 favorite books to recommend for anyone who is starting out and trying to navigate email marketing strategies for their business.Two thumbs up. :-)
A must for online marketers!
Published by Thriftbooks.com User , 25 years ago
Shannon's book is everything I thought it would be and more! It's a great guide for both beginners and seasoned professionals. Lot's of great examples and planning guides. I've already told a couple of people to run right out and buy it. And, I'll probably tell more!
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