Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

By Malcolm McDonald and Peter Mouncey

This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at the renowned Cranfield School of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749468971
• ISBN13: 9780749468972
• Release Date: October 2014
• Publisher: Kogan Page
• Length: 328 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.4" x 0.8" x 6.7"