Marketing Tourism in South Africa

by Richard George

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered.

Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners...

• Format: Paperback
• Language: English
• ISBN: 0190740434
• ISBN13: 9780190740436
• Release Date: March 2020
• Publisher: Oxford University Press, USA
• Length: 704 Pages
• Weight: 2.28 lbs.
• Dimensions: 1.3" x 6.8" x 9.5"