Marketing Tourism and Hospitality: Concepts and Cases

By Richard George

Book Overview

I Understanding Marketing in the Tourism and Hospitality Industry

1 Tourism and Hospitality Marketing Principles

2 Characteristics of Tourism and Hospitality Marketing

II Understanding the Tourism and Hospitality Market

3 Tourism and Hospitality Consumer Behaviour

4 Tourism and Hospitality Marketing Research

III Designing the Tourism and Hospitality Marketing Strategy

5 Tourism and Hospitality Marketing Planning

6 The Tourism and Hospitality Marketing Environment

7 Market Segmentation, Targeting, and Positioning

IV Implementing the Tourism and Hospitality Marketing Mix

8 Tourism and Hospitality Products, Branding, and Pricing

9 Tourism Distribution

10 Promoting and Advertising Tourism and Hospitality Products

11 Designing the Tourism and Hospitality Promotions Mix

12 Digital Marketing in Tourism and Hospitality

V Understanding Tourism and Hospitality Marketing Issues

13 Quality Service Experiences Through Internal and Relationship Marketing

14 Marketing Tourism Destinations

• Format: Paperback
• Language: English
• ISBN: 3030641104
• ISBN13: 9783030641108
• Release Date: May 2021
• Publisher: Palgrave MacMillan
• Length: 500 Pages
• Weight: 1.99 lbs.
• Dimensions: 1.1" x 7.0" x 10.0"