Marketing to and Through Kids

By Selina S. Guber, Jonathan Berry, Jon Berry

The two-career American household has spawned a generation of wise-beyond-their-years children with unprecedented influence over all kinds of family purchases, from food and clothes to cars and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070251118
• ISBN13: 9780070251113
• Release Date: January 1993
• Publisher: McGraw-Hill Companies
• Length: 234 Pages
• Weight: 2.20 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"